Pune : As gearless scooters showing strong demand growth in contrast with falling motorcycle sales, India’s first advanced scooter brand “KINETIC” has made it to the coveted list of the 4Ps B&M India’s 100 most valuable brands. The list was compiled by Planman consulting – ICMR Ranking, after comprehensive research that looked at nearly 39,000 brands, and appeared in leading business magazine 4Ps B&M (business and marketing).

The researchers conducted the study amongst 38,756 brands from all categories and 1057 brands were shortlisted based on growth, reach, demand & availability. Brand strength is seen as a measure of Brand Equity, Brand Awareness, Brand Image & Perception, Brand Performance & Brand Loyalty. Both domestic as well as international brands were considered in over 43 categories and 38 additional sub categories were shortlisted including apparels, automobiles, auto components, banks, builders, food joints, beverages, media & entertainment amongst many others. A total sample size of 1000 one-on-one interviews in 5 cities across the country was conducted for the shortlisting of the top 1057 brands. Later a total of 6000 users were interviewed across 9 cities including Delhi, Jaipur, Mumbai, Kolkatta, Bangalore, Hyderabad, Ahmedabad, Pune and Chennai for the selection of the final top 100 list.

The “Kinetic” brand has featured in the top 100 brands of the country beating other foreign automobile brands including Yamaha & Suzuki. Commenting on the inclusion of Kinetic in the coveted list, Ms. Sulajja Firodia Motwani, Managing Director of Kinetic Motor said,” It feels great that Kinetic is one of the most valuable brands in India. It’s a clear recognition of over three decades of contribution to India’s industry and people. Kinetic has sold over 6 million two wheelers, and I am proud that this company has given the gift of mobility to so many!“